National Center for Cultural Competence
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In Their Own Voices: Cultural Competence and Health Promotion

Hear from families and professionals about key issues in creating and delivering culturally competent health promotion initiatives. The following excerpts were taped when producing the video Infusing Cultural and Linguistic Competence in Health Promotion Training.

You may also download a PDF transcript of "In Their Own Voices."

NCCC small logo What do we mean by Health Promotion?

The National Center for Cultural Competence supports the World Health Organization's definition of health promotion:

"Health promotion represents a comprehensive social and political process. It not only embraces actions directed at strengthening the skills and capabilities of individuals, but action directed towards changing social, environmental, and economic conditions so as to alleviate their impact on public and individual health. Health promotion is the process of enabling people to increase control over the detriments of health and thereby improve their health."

(World Health Organization, 1998 from the Health Promotion Glossary, page 11, published in Geneva).

NCCC logo

NCCC small logo Meet the Speakers - Click on each picture to launch video in a new browser window (Quicktime required)

picture of Theda McPheron Keel

Theda McPheron Keel, President, Wind Hollow Foundation

picture of Luo Huan

Luo Huan,
International Graduate Student

picture of Michelle Spady

Michelle Spady,
Director, Staytech Kids,
parent who lost an infant to SIDS

picture of Rosalind and Joana

Joana Iglesias and Rosalind Oden,
Health Educators, Children's Hospital National Medical Center

NCCC small logo Principles of Culturally and Linguistically Competent Health Promotion

Read A Guide to Choosing and Adapting Culturally and Linguistically Competent Health Promotion Materials (PDF; Bronheim and Sockalingam, 2003)

  • Principle 1: Culturally and linguistically competent health promotion approaches respect cultural values, beliefs and practices of the intended audience.

    Click on the Listen icon to hear examples of this principle.

Rosalind Oden listen icon

Luo Huan listen icon
Michelle Spady listen icon
  • Principle 2: Culturally and linguistically competent health promotion is always undertaken within a social, environmental and political context.

    Click on the Listen icon to hear examples of this principle.

Joana Iglesias listen icon

Rosalind Oden listen icon
Theda McPheron Keel listen icon
  • Principle 3: Culturally and linguistically competent health promotion recognizes the family and community as primary systems of support and intervention.

    Click on the Listen icon to hear examples of this principle.

Theda McPheron Keel listen icon

Michelle Spady listen icon
Luo Huan listen icon
  • Principle 4: Culturally and linguistically competent health promotion assures that its efforts exist in concert with natural and informal health care support systems.

    Click on the Listen icon to hear examples of this principle.

Theda McPheron Keel listen icon

Luo Huan listen icon
  • Principle 5: Culturally and linguistically competent health promotion assures meaningfuly involvement of community members and key stakeholders.

    Click on the Listen icon to hear examples of this principle.

Theda McPheron Keel,
Example 1 listen icon

Theda McPheron Keel,
Example 2 listen icon
Joana Iglesias
listen icon

Contact Information: Phone (202) 687-5503 or (800) 788-2066; TTY: (202) 687-8899; 3300 Whitehaven Street, NW, Suite 3000 Washington, DC 20007-2401
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